Brent Tyson

One Man Wrecking Crew

Who I am

I’ve spent the last 12 years building digital marketing infrastructure that most teams would need a department to maintain. Most recently, I architected a 280,000-page B2B e-commerce ecosystem for a $200M distributor, synced across four storefronts from a single NetSuite ERP. That project touched everything: data architecture, technical SEO, AI content scaling, paid media, and conversion optimization.
One person. One system.

The thing that sets my work apart right now is GEO, Generative Engine Optimization. While most marketers are still optimizing for the ten blue links, I’m building strategies that put brands in front of AI-generated answers on Google SGE, Perplexity, SearchGPT, and Claude. That’s where search is going, and I’ve been there for a while already.

I call this site 1mwc.com because that’s what I am: a One Man Wrecking Crew. Not a jack of all trades, but someone who has genuinely done the work across every layer of digital marketing, from server configuration and data architecture to paid media strategy and AI content systems. I’m based in Buckeye, AZ, and am currently open to senior digital marketing roles in the Phoenix metro area. If you need someone who can own the strategy, build the infrastructure, and execute without a committee, you have found him.

Brent Tyson

What I'm Building

Enterprise BOM Configurator

Guided network design tool that generates quote-ready bills of materials.

LIVE PRODUCT

GEO Visibility Analyzer

Measure AI search visibility + citation strength

AI SEO

Marketing Analytics

Turn campaign data into KPI insights and next actions

Analytics + BI

What people say about me

“

Brent is the website developer at Design & Promote and the one who turns our creative website concepts into realities online. He is a patient, valuable member of our team who works tirelessly, often after hours to complete urgent projects. He is continually bringing new ideas to the table on a daily basis and does what it takes to make a project happen for the client.

Bruce JonesFormer Manager, Founder of 1ON1 SEO Training
“

I had the opportunity to work under Brent Tyson as a Search Engine Optimization Intern at WAV. Brent was always an incredibly supportive and insightful boss who went out of his way to teach me valuable lessons for my professional growth and development. Thank you, Brent, for always making me feel comfortable enough to ask questions and seek help. You have taught me invaluable lessons that I will carry with me throughout my professional journey.

Snehal MantriFormer Direct Report, Now Consulting Intern at PwC
“

Brent is a web developer who can do it all. I worked with Brent for about a year and his talents in web design, development, and online marketing really shine through. Brent always went above and beyond in developing some amazing sites that are responsive and intuitive to the user. He was very hard working, reliable, and a great person to share an office with.

Kyle CoiaFormer Colleague, Brand & Marketing Strategist, MBA
“

Brent is a unicorn in the web development world. That rare individual who can do everything: user-centered design, optimize user interaction, front-end and back-end development. I worked with him on a project, on a tight deadline, where his talent for all of the above came out in full, exceeding expectations. Brent brought a positive, can do attitude to the project and his vast technical experience combined with his innate ability makes him the well-rounded developer needed to ensure the needs of both the user and the company are met. He naturally takes on a leadership role when needed in a project, always striving for the best solution possible. Brent is a pleasure to work with and an invaluable asset to any organization.

Alice LeafFormer Client, Psychotherapist at Formation Counseling Center
“

Brent is a web design genius when it comes to WordPress. I was totally impressed by his ability to fully understand our needs and quickly convert them graphically into our site. I would highly recommend Brent.

Neal BrownFormer Client, Agency Owner at Achievers Financial Services

Summary

Digital Marketing Manager with 12+ years driving measurable growth across large-scale B2B e-commerce ecosystems. Expert in closed-loop SEO/GEO strategy, AI-assisted content scaling, paid media, and marketing automation. Uniquely positioned at the intersection of technical web infrastructure and revenue-generating digital strategy, including deep expertise in Generative Engine Optimization across Google SGE, Perplexity, SearchGPT, and Claude.

Core competencies

Digital Marketing Strategy
SEO / GEO / Technical SEO
Google Ads
Meta Ads
HubSpot Marketing Hub
Email Marketing & Automation
Content Strategy
E-Commerce Management
Google Analytics
Conversion Rate Optimization
AI Content Scaling
Schema Markup
Data Architecture
WordPress
NetSuite ERP

Experience

WAV
Aurora, IL (Hybrid)

Web & E-Commerce Specialist

Oct 2025 – Dec 2025

  • Content Deduplication: Rewrote alt text, product descriptions, page titles, and meta descriptions across thousands of SKUs post-acquisition to eliminate duplicate content risk across four storefronts.
  • Data Architecture: Overhauled product data structures and categorization logic to ensure consistent crawling, indexing, and machine readability across the unified catalog.
  • Technical Optimization: Optimized site performance and backend workflows to reduce friction in the B2B procurement funnel, improving UX and conversion logic for complex multi-SKU purchases.
  • Conversion Analysis: Analyzed user behavior patterns to identify and implement data-driven UI/UX improvements with direct impact on revenue.

WAV
Aurora, IL

Marketing Content Specialist

Nov 2022 – Oct 2025

  • E-Commerce Architecture: Architected and managed a 280,000+ page B2B e-commerce ecosystem across four storefronts synced from a single NetSuite ERP, supporting the digital infrastructure of a $200M distributor.
  • BOM Configurator: Built a JavaScript-based Enterprise BOM Configurator covering hundreds of SKUs across Ubiquiti, Cambium, RUCKUS, and TP-Link, replacing a manual spreadsheet-based procurement process.
  • AI Content Scaling: Designed an AI orchestration framework to generate unique, brand-consistent product descriptions across a 70,000+ SKU catalog, eliminating duplicate content risk at scale.
  • Closed-Loop SEO/GEO: Leveraged Google Ads conversion data to identify high-performing keyword clusters, then prioritized those segments for organic content and schema improvements, compounding paid learnings into organic growth.
  • Technical Leadership: Mentored 5 interns in technical SEO and data extraction methodology.

Baltic Networks
Lisle, IL

Digital Marketing Manager

Jul 2014 – Nov 2022

  • Data Architecture: Directed digital transformation of a large-scale e-commerce ecosystem managing 6,000+ technical SKUs with 100% data integrity across metadata and technical specifications.
  • PIM Integration: Leveraged Plytix PIM to establish a single source of truth for product data with standardized field mappings for seamless multi-channel distribution across Shopify and global platforms.
  • Content Moats: Developed and maintained a multi-site WordPress network, including internal brand and educational/technical documentation sites functioning as authority signals for core stores.
  • Growth Engineering: Architected integrated funnels using responsive design and dynamic lead-generation forms, driving rapid growth across Organic, Direct, Social, Email, and PPC channels.
  • Event Marketing: Managed marketing and logistics for approximately 50 industry events annually, coordinating 4K display advertising and complex vector-based collateral for unified brand presence.

Design And Promote
Naperville, IL

Lead Web Developer

Apr 2012 – Jul 2014

  • Custom Theme Engineering: Architected custom WordPress child themes by converting PSD designs into responsive, SEO-friendly code.
  • Server Administration: Managed hosting environment of 6 shared accounts, 3 VPS instances, and 2 dedicated servers with full DNS, security hardening, and deployment protocols.
  • Email Architecture: Programmed HTML email templates for major ESPs, including Constant Contact, MailChimp, and ExactTarget.